Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing.
What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm of audio marketing. Mood-based ad insertion, sonic branding and multichannel campaigns are among areas where these agency execs see growth ahead. Read more at the link below:
Long Beach, California, USA, January 10, 2022- Media Partners Worldwide #mediapartnersworldwide,
founded in 1997 by Natalie Hale, comes from entrepreneurial beginnings, launching from a garage with
a small team while looking for the perfect space to fit their small but growing team.
Fast forward twenty-five years and the agency is now celebrating their Silver Anniversary. Hale is quoted
as saying “experience, some luck and hard work helped quickly grow the agency.” “Having been on the
sales end, and as a startup media buying agency, we began to concentrate on remnant media space,
whereas thousands of ad units go unsold on premium tv channels, radio stations, and broadcast
networks. Our approach soon started an industry revolution in terms of liquidating these unsold ad
units at huge discounts, generating revenue for not only the networks, but also delivering unprecedented
rates for our clients. It was and still is a win-win.”
Twenty-five year later, and Hale and her team of experts are still going strong. The organization has
exponentially increased their client partner portfolio and continues to innovate and evolve with each
challenge or success that it faces.
But like most 25-year-olds, the agency has only just started to reach its full potential. “Marketing never
stands still, and you need an agency that will keep you ahead of the curve. Our agency has stayed far
ahead of the learning curve, adding more services for our clients in an ever-growing and evolving
industry.” Hale added.
Media Partners Worldwide looks towards the future with enthusiasm and optimism. “Seeing our clients
and team members achieve their goals has always been a great source of pride for me,” said Hale. “This
year we celebrate 25 years of imagination and innovation. The natural next question is, ‘What’s next?’
Our answer is 25 more.”
For more information, please visit https://www.mediapartnersworldwide.com/
For Press Inquiries
Deidre Murphy, Vice President of Marketing & Client Growth
Phone: +1 774.268.0710
Email: [email protected]
Hitting the right target at the right time with the right message is crucial to the success of your business. If your target audience is made up of truck drivers, Precision Target Marketing is the ideal match between your business and the customers you want to reach.
Media Partners Worldwide can help.
The IRS has a penchant for auditing truckers who are infamous for keeping inaccurate financial records. Agents frequently adjust the amount of income truck drivers report by taking away many reported expenses. Like a “minor delay” on the highway, there is no end in sight for truckers and their tax issues.
The key to effectively marketing to truckers is to pinpoint your message based on demographics and individual interests. The professionals at Media Partners Worldwide are experts at precision target marketing. If you are a Tax Accountant, Tax Attorney, or Tax Resolution Specialist, our proprietary database of over 4 million truckers combined with trucker apps is an ideal and precise target marketing opportunity for your business. We can even identify drivers who have state and/or federal tax liens against them.
Media Partners Worldwide creates marketing opportunities by compiling true and accurate data. That data is then used to segment consumers to help our clients discover the Holy Grail – the Right Person on the Right Device at the Right Time.
We start with a custom email Drip Campaign that alternates frequently to help cut through the clutter. Because our database includes truckers’ unique Mobile Device IDs, we are able to identify where they are physically by Geo-fencing hundreds of locations nationwide.
Once trucker locations are identified, we deliver custom digital ads and video commercials directly to mobile devices through a Trucker App. Ads are deployed when there is a break in content or a new page is loading on a trucker’s mobile phone. This helps to eliminate distractions like small, unreadable banner ads and keeps eyes glued to the screen. When available, we can also deploy ads that take over an entire phone screen with a custom digital ad or video.
Think of Media Partners Worldwide as a Precision Marketing Matchmaker. We can connect your business to millions of truckers nationwide.
Contact us today for a free quote.
When it comes to marketing your products or services locally and affordably, you can’t beat radio. In 2019 the format reached, on a weekly basis, nearly 93% of all adults ages 35-64. But to make the most of this marketing medium, studies are increasingly showing that live reads are the way to go. If you’re looking to better capture your audience and convert listens to sales, here’s everything you need to know.
You can reach your intended audience quickly and easily through radio, whether you use live reads or recorded advertising pieces. However, live reads come with a wide variety of advantages that help them to consistently out-perform their pre-recorded contemporaries. When opting for live, marketers…
Research shows that midday airing prompts the best return on investment for radio advertising campaigns, and that live reads are up to three times more effective than recorded spots at these times. It’s really no surprise – when you speak live, you foster stronger brand loyalty by creating a more personal connection between speaker and listener.
Founded in 1997, Media Partners Worldwide has since garnered over twenty years of success stories. Our decades of dedication have brought with them resources and connections, and we’d love to use these tools to take your business’s marketing to the next level. We’ll meet your radio campaign with excitement, experience, and attention to detail, guaranteeing you unmatched reach and results.
Contact us today to learn about our analytics tracking, performance campaigns, and influencer reads. The radio industry is alive and well, and it’s time for your company to be live right alongside it!
With many pharmaceutical companies announcing major strides toward a COVID-19 vaccine, America’s businesses will soon resume their growth planning …. and remnant media opportunities to buy unsold advertising inventory are aplenty.
COVID-19’s Effect on Advertising
During the pandemic, major media platforms have seen advertising inflow drop 50 to 75%. Radio, for example, has seen many stations implement a 2-minute commercial limit, since frankly there hasn’t been much by the way of radio advertisers during recent months.
The inventory exists on the supply side, but the advertisers on the demand side have been holding back. This means lots of remnant advertising opportunities, which is where Media Partners Worldwide has specialized for nearly 25 years.
What is Remnant?
Remnant media is very affordable, often discounted as much as 70%, and can help revive businesses after the coronavirus pandemic begins to subside. Remnant radio, print or TV is specifically reserved at the last minute and helps clients take advantage of last minute unused inventory in all broadcast dayparts. Buying remnant through an experienced agency that has the relationships and special access to this media is a great way to help millions of small, medium and large businesses will soon be seeking to recover from the devastating market effects of the COVID-19 virus epidemic of 2020.
243 million adults listen to radio each month in the US. This is a huge reachable audience. Remnant radio ads allow a business to experiment; thus saving money on launching a message, product, or service on the radio.
Radio ads stick with the consumer longer than online ads because radio listeners are focused on the broadcast, and a radio ad occupies 100% of the broadcast moment while it is being aired. That full indulgence is why people often find themselves singing a catchy advertiser’s jingle. That reflects the effective recall that radio advertising generates.
Remnant Agencies
Remnant pricing is offered to third-party agencies typically just a couple weeks before the planned air date. An outside ad agency, like Media Partners Worldwide, with both local and national reach, is preferred as these agencies are familiar with the requirements and the needed flexibility of remnant media planning. These agencies know when and how to negotiate for remnant wholesale advertising rates.
Media buying agencies use unique techniques to get low rate deals. As they don’t represent a single advertiser, they don’t pose a constant on-going reduced rate perceived threat of the same advertiser with the same local publisher, radio stations, TV stations or newspapers. It is far more likely a remnant focused agency will procure aggressive remnant advertising rates.
Remnant agencies benefit as they are paid an agency discount (or fee) by media outlets, which is separate from the ad rate. Ad production, script writing, strategy and media schedule planning is an art – and most agencies offer discounts to their paid advertisers for related production and creative services.
During the 2020 COVID-19 coronavirus economic slowdown, agencies have been securing special radio, TV, print and online advertising bargains to help their clients persevere during this crisis, and maintain their fiscal health. The pandemic has starved businesses of cash flow. Their return to spending on advertising will be more voracious for local media buys at remnant rates. The huge advertising discounts that remnant advertising delivers is generally not offered direct to clients, because it would permanently drive down advertising rates to a level that could jeopardize the media channels’ very existence.
Messaging
Businesses determined to rebound and revive quickly need to get back in the advertising game fast, affordably to reconnect with both regular and prospective customers.
For a while, consumers will be drawn to messaging that reassures the business is sanitary, safe, healthy and alert. References to UV air sanitizers, ozone or ionization, standing hand sanitizer stations, will remain commonplace for quite some time.
Let’s Get Remnant Now
Remnant advertising can revive a business, along with our nation’s economy. Remnant is a way to pull back from the brink and survive what has been a difficult time. Our agency is an active remnant agency and offers free consultation for anyone who is interested in becoming a remnant advertiser. Contact 562-439-3900 and ask for Natalie Hale if you want to know more about starting up a campaign this month using remnant advertising to advance your business’s come back toward profits and growth.
By Natalie Hale, CEO Media Partners Worldwide
Covid 19 has quickly changed our lives and as we emerge and try to get back to normalcy, a lot of the adaptions forced on us will continue and be our new norm.
is saved not commuting and allows employees to save money on childcare, maintenance and fuel for vehicles, work clothes, dry cleaning, etc. Giving more time to cook meals and do it your self projects around the house.
What this means for your media buys is that more people will have more time in front of the TV watching their favorite shows and movies, more time in front of the computer engaging in social media, including Facebook, Linked in and Next Door or at home listening and steaming radio and podcasts.
We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of this article is not to spread fear (there is enough of that) or tell you what you already know. The point of this article is to talk about what this means for the advertising and marketing community.
We see that the stock market is down. This is a reflection of the significantly reduced economic activity. People are stocking up on essentials and trying to stay home as much as possible. Restaurants are offering take-out and delivery only, if not closing doors completely. Major metropolitan cities are implementing city-wide lock downs, closing bars and other places where large groups of people are gathering. Many large companies are having their employees work from home until further notice. Students are transitioning to online classes.
The question that marketers are constantly asking is, “Where is my audience?” This question is relevant now more than ever. Audiences are shifting and the way the general population is operating has changed almost overnight. So, what does an increase in remote workers mean for advertisers? It just means that our audience is in a different place!
Nielsen Scarborough USA+ reports 90% of Americans working from home listen to AM/FM radio. People are clinging to any sense of normalcy they can find nowadays. Listening to radio can provide this sense of comfort, that things aren’t completely upside down.
“AM/FM radio is the soundtrack of the American worker regardless of where they sit,” Chief Insights Officer at Cumulus Media & Westwood One, Pierre Bouvard, states. Share of listening studies see at work listening at 68%. This number jumps up to 75% at home. This study was conducted on people 18 and up in age during 2019.
An interesting insight seen in this table is the drop in engagement on other platforms at home. This can be attributed to people having other services on in the background.
A recent MARU/Matchbox report shows “…only half of at-home Pandora and Spotify listeners can actually hear the ads.” On the other hand, AM/FM radio ads are heard 83% of the time from at home listeners.
Data from smart speakers shows the prominence of radio listening. AM/FM radio is the number one activity in terms of share of time spent, holding 24% of the share. This is 60% larger than Amazon Music’s 15% share.
NuVoodoo came out with a very recent study showing the consumption trend for radio as Americans tune in for more updates on the pandemic. The study shows 27% of those surveyed claim they are listening to radio more during the pandemic and 37% say they are using it for local market updates.
So, what’s the take away? The take away is that your audience is still there! Engaged now more than ever!
Communicate how your product/services will be augmented in accordance with the pandemic where your audience is actually listening. The key here will be to frame how your brand can help.
Call us for great deals on remnant so we can help you realign your brand get back in touch with the world during these turbulent times. 562-439-3900
Mobile messaging is not a new technology or practice. We’ve all been doing it for years now. However, recent applications of its use in commerce has shown compelling reasons to think about implementing messenger marketing in your mix.
1. Popularity
Messaging used in business is becoming more common everyday. Why? Well, 87% of the global population engages in chat messaging of some sort. Over 100 billion messages pass through Facebook products everyday. To capture this huge volume of conversation, more than 40 million companies across the world leverage Messenger on Facebook. Click-to-Messenger ads on Facebook are one of the fastest growing advertising products that Facebook offers.
2. Intuitiveness
It just feels natural. Messaging is how people communicate with almost everyone. Friends, family, coworkers, etc. Why wouldn’t they want to communicate with businesses in the same way? Messaging is quick and flexible. 64% of people would rather message than call a company. 60% claim to be open to receiving personalized messages from companies.
What’s more is people already have the apps necessary to receive and send messages! There is additional friction regarding app download, new interface, or extra notifications. This convenience and familiarity makes it easy for brands to talk to their market through messaging apps. Canadian airline, WestJet, implemented a new chat bot for Messenger which resulted in a 24% positive sentiment lift as well as increased WestJet’s message capacity by five times.
3. Immediacy
One of the biggest advantages is that the communication is in real time. This is particularly powerful for industries like travel and hospitality. People can get flight notifications, hotel check-in updates, ask urgent questions, and make changes. All on the go. KLM airlines leveraged WhatsApp by sending booking confirmations, flight updates, and gate details to their thousands of passengers and their friends and family.
4. Scale-able Communication
Advances in natural language programming and artificial intelligence have made bots more intelligent and user-centric. This leads to companies being able to cater to many different customer needs simultaneously. GlobeAir, a private jet chartering company, used WhatsApp to improve its customers’ experience with the brand and smooth out peak business period demand which customer query fulfillment time by 33%.
5. Personalized Engagement
When artificial intelligence meets chat, companies can deliver information and promotions to individuals at scale. Studies cite that 91% of consumers are more likely to buy from companies who remember them and provide personalized offers. The other side of the coin is the sheer amount of time savings. Automated chat allows brands to do more with that freed up time. Singapore based resort, Marina Bay, harnesses the power of chat to accommodate basic requests and give recommendations. This allows the staff to tend to more complex issues or provide a more personal touch to others.
To wrap up, the popularity, ease, speed, scale, and personalization of messaging is great for companies that provide a service such as hospitality and travel. However, having a personal messaging mechanism set up does not guarantee automatic success. A Spectrm study of 242 brands revealed that 45% did not respond within 5 days of being messaged. Similarly, many brands are not providing bots with support staff for complex queries they cannot handle. For chat to be effective, it must be smart and responsive. With proper execution, chat can be one of the most powerful tools that brands leverage.
Give us a call to talk about what chat marketing could mean for your brand! 562-439-3900
All great things come to an end. Even the hyper-connected tech savvy consumer will eventually get tired of being on their phone constantly. A recent study from iHeartRadio sheds light on media consumption trends.
The results highlight the effects of “tech-fatigue”. This refers to consumers scaling back phone usage. This means less opportunities to reach your audience.
1. Digital Detox
The digital detox trend, coupled with data privacy and malware fears has made the mobile advertiser’s life difficult. 64% of participants in the study reduced their daily phone usage from 5 hours to 4 hours in the span of 14 months. That is a 20% drop in phone usage.
2. Broadcast Radio is Unaffected by Digital Detox
The listening rates for AM/FM radio have remained constant over the past 5 years. 90% of listeners have listened to the radio at the same consumption level, if not more.
3. Broadcast Radio Gets More Time Than Social Media
This one may be a bit hard to believe, but that doesn’t make it any less true. The average daily time spent per adult (18+) in the U.S. on radio is 102 minutes and 51 minutes on social media. Radio gets twice as much engagement time than social media.
The moral of the story is to prevent your campaign from being hurt by trends such as tech fatigue. Having radio in your marketing mix ensures reach, scale, and reliability.
Call us today for great deals on radio spots! 562-439-3900
When advertisers are preparing a new spot for an audio advertisement, a lot of time is spent on deciding how long the spot should be. Westwood One wanted to see if spending a significant amount of time on deciding spot length had a strong enough impact to justify the time spent on this otherwise simple decision. What they found was that longer ads do perform better, but they do not always lead to a significant difference in creative scores.
Now that advertisement length is known to not drive a significant impact on the performance of the spot, attention can be turned to finding other ways to optimize audio advertisement performance. Three best practices were identified.
1. Less messages leads to better recall!
Millward Brown, a global leader in brand strategy consulting, advertising development and optimization, media effectiveness, and brand equity research, reports that more messages in an ad leads to a lower likelihood of a single message being recalled. Powerful numbers are provided to prove this point. The first message of an ad with four total messages only has a 43% recall rate compared to an ad with a single message.
This makes sense once you think about it. Cramming a bunch of messages into an ad makes it harder to remember anything that was in the ad. A 15 second ad with one message will likely perform far better than a 30 second ad with three messages.
Instead of taking a 30 or 60 second ad as an opportunity to say everything you can about the brand, take that time to communicate one central idea in an entertaining & memorable way. Think about Snickers’ advertisements. “You’re not you when you’re hungry.” One central idea that is communicated in a consistently entertaining & attention grabbing way. Time is not wasted talking about taste, size, packaging, price, or the myriad of messages they could communicate. Instead, the message is just to eat a Snickers when you’re hungry. Now that’s memorable.
2. Prioritize brand building, not sales activation
The Head of Effectiveness at adam&eveDDB, Les Binet, and Peter Field, a Marketing Consultant, studied the Institute of Practitioners in Advertising (IPA) database of case studies to prove this point. They explain that sales activation campaigns focus on customers who are likely to buy in the very near future which is accomplished by leveraging existing brand equity to drive sales.
They make the analogy that sales campaigns are like carbs; they produce a sugar rush-like short term sales boost followed by a crash. Sales campaigns are easy to measure because results tend to be immediate and direct. 
Similarly, branding campaigns are compared to protein; a sustainable and long lasting source of energy. Brand building is more difficult and requires greater investment, however, it is critical. This involves the process of creating mental associations and beliefs that ultimately leads to the preference of one brand compared to the next. To build a brand, mass media like television and radio are necessary. This is because the objective is to communicate to everyone in the category, not just people in the market right now.
The difference compared to sales campaigns is that brand building sales effects grow and compound, becoming a main driver of long term growth. The ideal mix of sales and branding campaigns should be 60% branding and 40% sales. This makes sense because that means more brand equity is being built than being spent on sales activation.
3. Focus Creative on Emotional Claims Instead of Rational
This may sound backwards, but let’s stop and think about it. Becoming top of mind for consumers is an issue of reach. Creating brand likability and understanding is the product of good advertising. Does this sound like a feat that is accomplished through dumping facts or telling a captivating story that touches the heart?
The Binet & Field analysis reveals that emotional branding performs more strongly across all metrics, including: awareness, commitment, trust, differentiation, fame, and image. Emotional advertising and storytelling creates bonds and associations more efficiently than throwing a bunch of facts about the brand or product at the audience. Naturally, these efficiencies translate to an increase in the bottom line. Creating emotional bonds with the target market yields higher long-term sales, share, pricing power, and loyalty.
To sum up, it’s not the spot length that matters. Focus on the number of messages, branding and sales mix, and emotional claims in your audio creative.
Give us a call 562-439-3900 so that we can create high quality audio creative for you and get you great deals on media placement!