While we are not all born geniuses or extroverts or overachievers, that does not mean we are doomed to mediocrity. Some of the most famous of entrepreneurs, like Bill Gates, didn’t even make it through college. So while there is no foolproof guide to entrepreneurial greatness, here are six common personality traits that entrepreneurs possess.
1. Passion
First things first, entrepreneurs have a clear visual of what they want. Not just a fainted hearted wish, but an unshakable sense of purpose. They are driven by their heart, not by the chase for the dollar. No matter how bad it gets, it’s their passion that motivates them between ups and downs and all the times when everyone else tells them to quit. Envision your end goal, see yourself in the position you want to be and do it with passion.“Your work is to discover your work and then with all your heart to give yourself to it.” - Buddha
2. Self-Confidence
There are going to many, many moments in your journey where not a single person will believe in you or your mission. Therefore, you have to believe in yourself. Self-confidence is key if you want to achieve success. Entrepreneurs don’t think that their idea could be good. They know it’s good. While they also understand that they can’t do everything on their own, they realize that they are the only ones to make their idea a reality.“It is only necessary to have courage, for strength without self-confidence is useless.” – Giacomo Casanova
3. Resilience
As an entrepreneur, there are going to be many failures. That is inevitable. While most people give up, an entrepreneur has the extraordinary ability to bounce back. Instead of giving up, an entrepreneur will learn from their failures. They will as themselves what went wrong, or how can they learn from their mistakes. If you understand that failure is part of being an entrepreneur, you will take those failures and use them as learning experiences. Entrepreneurs don’t stay down for long. They’re resilient and thrive off the chance to do better.“Success is the ability to go from one failure to another with no loss of enthusiasm.” – Winston Churchill
4. An Appetite for Knowledge
In the world of business, there will always be competition. Entrepreneurs know they need to say ahead and constantly be learning about what is new in their field. You will always have competitors breathing down your neck trying to surpass you. There will always be someone claiming to be the next greatest thing. Staying up to date and sharp, through constant learning, enable them to stay ahead and avoid getting passed. Do everything you can to keep learning and absorb new information, whether it be getting up early to read industry news or making a point to read in your spare time. Remember, knowledge is power!“Education is not preparation for life; education is life itself”. -John Dewy
5. Vision
In a way, entrepreneurs can see the future before it happens. They have the vision, clear as day, in their mind. They see opportunity everywhere and are constantly on the look out to develop or improve new or existing ideas. This is what makes them leaders of their industry. Chances are they started their business because they noticed something that could be better and formed their ideas into action. Have a clear image of what you want to achieve and make it happen.“In order to carry a positive action, we must develop here a positive vision.” -Dalai Lama
6. Adaptability/Flexibility
There are surprises at every corner in business, and in everyday life. Even with a well-thought out plan or strategy, things don’t always go according to plan. Entrepreneurs are adaptable, giving them the ability to respond quickly in any situation. This allows them to make decisions that can navigate them out of potential trouble. Having this level of flexibility is crucial for any business. In fact, most entrepreneurs will tell you that their idea or business plan is drastically different than when it began. Sometimes the reality of a great idea isn’t effective. Entrepreneurs are flexible enough to understand this. They are prepared to make changes to their plan when necessary.“You must always be able to predict what’s next and then have the flexibility to evolve.” – Marc Benioff
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Therefore, every marketer should be making this generation a priority. As a millennial myself, born in 1990, I can attest to understanding our habits, likes, and dislikes. We may be particular and at time unconventional but we are still loyal to brands we love.
According to a Forbes.com and Elite Daily (the voice of Generation Y) 
While it’s true that ad agencies are an investment, you and your business could save considerable money by working with an agency who will likely have close ties to media channels, providing cheaper rates than an individual trying to work with them on their own. 
However, there are still millions of people out there who find this free resource invaluable. Don’t overlook these consumers, as radio is affordable and working for many agencies.
Here is a little cheat sheet on how to successfully advertise your business or product via radio.
Because the power of radio relies so heavily on the quality of the copy, it is in your best interest to find a writer who recognizes this medium and understands how to target your specific audience.
Here are some tips for writing ads that will work and generate sales.
1. When Hiring a Writer
The best writers are those with broadcast experience. Radio relies on skill and salesmanship so you need someone who has an understanding of direct response marketing. You also need to be willing to spend some money, as good writers aren’t cheap.
When hiring a writer, remember to let them write. Good writers will listen to you, but they will also do what is necessary to create the best ad to sell your product. Don’t get in their way and take over the project. Let them do what you hired them for.
2. Timing
Most radio spots are broken up into 30 second or 60 second segments. 60 seconds gives you twice the amount of time to get listeners attention. 30 seconds are usually good for well known products or a simply offer. We typically advocate for a 60 second commercial, as you need to mention the phone number or call to action, such as go to your website, at least three times. A 30 second advertisement is usually too short to include everything you need.
3. Call Now!
Since the main focus of direct response advertisement is to make the phone ring with inquiries, everything in the spot should prompt the listener to pick up the phone and call. Offer free consultations, free information or limited time offers to instill a sense of urgency in the customer. You want them to ACT NOW.
4. Selling Comes First
When you only have 60 seconds to work with, every single second counts. Get the listeners attention, make an offer and generate a response. That is your objective. A good way to test if your ad is concise enough, remove the product from the copy. If you still have a complete concept, then your ad isn’t selling. The product, website, offer, phone number or selling idea should make up the entire spot.
5. Know Your Audience
This is key in any form of advertising. With radio, you have two options: Talk Radio and Music Radio.
With Talk Radio, your audience is ready to listen. Catching the listeners attention or blending into the surrounding talk are two ways to infiltrate talk radio. You want to encourage further listening.
With music radio, your ad will be an interruption. Your spot must peak the listeners interest before they can change the station.
6. Choose a Creative Format
There isn’t a set way to write a radio ad, however, here are a few creative formats that have been proven to work and get your listeners calling.
Straight Announcer- With a clear, straightforward copy and a strong, direct voice, nothing could be simpler for your ad. The announcer should speak as if addressing one single person. Asking questions such as “Have you ever…?” or “Wouldn’t you like…?” helps create a personal connection with the listener and makes the ad feel less like a lecture. With the right voice, this effortless approach can pull listeners in quickly.
Dialog – A typical example of this type of format, involves two people conversing with one another. One person is excited about a product or service and wants to share this information with the other person, who knows nothing about it. That person asks questions, while the other relays the information, thus divulging your product or services main information. If you have voices that match your demographic, speaking in a believable way, then this ad will come across as a testimony or referral, which is great for business.
Person on the Street– Asking real people what they think of your product is a great attention grabber. Get the person you are talking to on the street to describe how the product worked in their own words, or how it benefited them. Ask if they would recommended this product to others. Listeners will hear real people giving their true opinions and this will act as a testimony to your product. You can take this one step further by having the person on the street address the audience directly. Add in a celebrity endorsement or an experts opinion works great as well.
Vignette– This creative format, starts off with a short life scene exhibiting a problem. Then it cuts to the announcer who will describe your product as the solution. Time permitting, the life scene will continue, this time to show how your product has made their life easier. Make sure to return to the announcer to end the spot with a call to action and your 800 number.
7. Establish name identification early and often
Give the name of your company, service or product early in the spot. Since you only have 60 seconds, you want to establish everything your listener needs to know about your business as quickly and efficiently as possible. Repeat this information at least three times throughout the ad.
8. Use a memorable or relevant 800 number
Most radio isn’t interactive, like podcasts and apps like Pandora where you can click to call or purchase right from your phone. Most listeners are in the car or at work when they hear your ad. Therefore, they need to be able to remember your phone number if a phone isn’t within their reach. A special 800 number relevant to your product, is very helpful.
9. Call to Action
Answer the question that listeners might have: “What do you want me to do right now?” Of course, you want them to call! Don’t be subtle about it either. For example, the announcer could say, “For a free brochure on how to get rid of extra weight fast, call 1-800-LOSE-FAT.”
10. Limited Time Offers
People respond well to limited time offers. It provokes a sense of urgency and urges a call to action. People don’t like to miss out on good deals. Establishing a deadline forces an immediate response.
I hope you found these tips for writing radio advertisements helpful! For more information, call us at 
By David Alpern
It happens every even numbered year; local media stations are required by law to make their advertising inventory available to all the competing campaigns in the election, and between national, state-wide, and local candidates making their media buys, there is precious little inventory left for most other conventional marketers.
The 45 day period prior to a state primary and the 60 days prior to a general election are the pre-election window when all candidates to whom broadcast time is sold are entitled to the “lowest unit charge” (LUC) of the station for the class, amount of time, and time period they wish to purchase.
What then are you supposed to do when you still need to move your product or service? Consider national in addition to local media. Media Partners Worldwide is one of the pioneering agencies working with SiriusXM since its earliest days as a national satellite broadcasting platform.
Since all political campaigns, other than for President, are local by nature, they are not well suited for a national advertising platform like satellite radio. This is why we see bookings for other product categories increase with SiriusXM during election seasons, such as the one we are now entering with most of the national primaries and then general election still ahead of us this year.
Layer in the Summer Olympics, which also takes away a significant part of national and local inventory for a sizable chunk of the summer during every Presidential election year (this year between August 5 through the 21st) and it is understandable why considering SiriusXM advertising makes sense in 2016. And Media Partners Worldwide’s long term partnership with SiriusXM, coupled with our expertise in remnant media buying, should convince you to make the call to learn more about national satellite media buying. Call Natalie Hale at 562-439-3900.
Here are the 2016 lowest unit charge 
“minding thegender gap” in creative agencies. Mark Obrien, the North American president of DDB, declares that “we expect that if we remove the barriers, the rise will happen naturally” when asked about the gender gap in creatives. On the other hand, Tony Hess, the CCO of Wunderman, commented that “the emotional pull to have children & families really can’t be overlooked. We work in wonderful amazing business that is a lot of fun but is incredibly demanding.” This year alone, five women have been promoted to creative chief positions and award show juries have finally become equal in selecting their jurors. Debra Sercy of Grace Blue favors the changes in saying that “Women increasingly are in consideration because they’ve risen through the ranks, they have proven their ability, they’re agile, they’re fearless, they’re strategic, and they’re smart.” Read more about “Minding The gender Gap” by Andrew McMains in the April 20 issue of Ad Week (adweek.com).]]>