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Media Partners Worldwide

Category: Demographics

Category: Demographics

3 Best Advertising Channels to Reach Millennials

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3 Best Advertising Channels to Reach Millennials

People who walked into adulthood in the 21st century and whose ages range between 18 and 36 make up this impressive millennial group. This group identifies with the latest technology and internet trends, owning and using modern gadgets such as the PC and smartphones.

If you target this group through advertising, you need to know which media they are consuming and the channels to reach them. Here are the best advertising channels for millennials.

Social media

36% of millennials are frequently online, meaning you can reach them throughout the day. The two most popular times are late morning and evening from 8.00 pm to midnight. Most millennials run multiple social media accounts, with Facebook boasting the most significant share, followed by YouTube, Instagram, Twitter and Snapchat. If you want to push your brand to them, go for these platforms.

Television

When they are not staring at their phones, they are most likely sitting in front of a TV watching news, movies, music videos or reality shows. Although digital-only news is establishing a foothold in this age group, research by Nielsen indicates that more than half of the millennials still watch national TV news. You can target them by placing ads on national TV during news time.

Search engines

Millennials turn to search engines for almost anything – dating, research, schooling, entertainment, and just about anything else. Millennials turn to search engines for B2B research to obtain the following content:

  • Product videos
  • Case studies
  • White papers
  • Brochures
  • Webinars
  • Infographics

This information should help you optimize your webpages so search engines can easily haul them up whenever millennials type something into the search bar.

If you want to aim your product towards millennials, you should start working to boost your online presence. It may not work overnight, but if you can harness your energies towards social media, TV and search engines, you would be on the right track. Reach out to Media Partners Worldwide for more information on the best way to target millennials in your adverts.

Reaching a Targeted Audience…Like Truck Drivers

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Reaching a Targeted Audience…Like Truck Drivers

Hitting the right target at the right time with the right message is crucial to the success of your business. If your target audience is made up of truck drivers, Precision Target Marketing is the ideal match between your business and the customers you want to reach.

Media Partners Worldwide can help.

Precision Target Marketing to Truckers

The IRS has a penchant for auditing truckers who are infamous for keeping inaccurate financial records. Agents frequently adjust the amount of income truck drivers report by taking away many reported expenses. Like a “minor delay” on the highway, there is no end in sight for truckers and their tax issues.

The key to effectively marketing to truckers is to pinpoint your message based on demographics and individual interests. The professionals at Media Partners Worldwide are experts at precision target marketing. If you are a Tax Accountant, Tax Attorney, or Tax Resolution Specialist, our proprietary database of over 4 million truckers combined with trucker apps is an ideal and precise target marketing opportunity for your business. We can even identify drivers who have state and/or federal tax liens against them.

How We Do It

Media Partners Worldwide creates marketing opportunities by compiling true and accurate data. That data is then used to segment consumers to help our clients discover the Holy Grail – the Right Person on the Right Device at the Right Time.

We start with a custom email Drip Campaign that alternates frequently to help cut through the clutter. Because our database includes truckers’ unique Mobile Device IDs, we are able to identify where they are physically by Geo-fencing hundreds of locations nationwide.

Once trucker locations are identified, we deliver custom digital ads and video commercials directly to mobile devices through a Trucker App. Ads are deployed when there is a break in content or a new page is loading on a trucker’s mobile phone. This helps to eliminate distractions like small, unreadable banner ads and keeps eyes glued to the screen. When available, we can also deploy ads that take over an entire phone screen with a custom digital ad or video.

Media Partners Worldwide

Think of Media Partners Worldwide as a Precision Marketing Matchmaker. We can connect your business to millions of truckers nationwide.

Contact us today for a free quote.

 

Millennials’ Media Habits by Life Stage

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Reviewed by David Alpern The new Nielsen Total Audience Report studies millennials’ changing media habits by life stage and finds that they vary sharply as their lives go through the rapid transition typical of people in their 20s and 30s. The report, released in late March, affirms that it is difficult to classify millennials as a monolithic demographic with a common set of media behaviors. Labeled Millennial Life Stages: Impact of Technology, Services and Media Behavior, the report shows how U.S. adults 18-34 are in a state of rapid transition, moving from a parent’s home, to the workforce, to their own homes, to starting a family with children. The study of millennials broke the group into three life-stage categories and found big differences in media preferences and device penetration among:

  • Dependents – those living in someone else’s home
  • On Their Own – living in their own home without children
  • Starting a Family – living in their own home with children
Each day the average person 18-34 spent four hours and eight minutes using a TV set, combining two hours and 45 minutes of watching live TV each day together with one hour, 23 minutes using TV-connected devices. Key findings include:
  • The count of Millennials 18-34 years old is second only to Baby Boomers: There are ~75 million millennials compared to ~77 million Baby Boomers.
  • 91% of On Their Own Millennials are in the workforce, 58% have white-collar jobs
  • 69% of the On Their Own segment are renters – more so than the Dependents and Starting A Family segments
  • On Their Own Millennials have the highest penetration of multimedia devices and access to Subscription-based Video-on-Demand (SVOD) services (like Netflix and Hulu), and spend the greatest amount of time with TV-connected devices. They have the lowest penetration of traditional sources of video (multi-channel subscriptions/working antenna). They spend the most time outside the home living life and thus watch the least amount of live television of the three millennial groups
  • Dependent millennials watch and use a little less live TV than the average TV Screen Usage
  • Starting a Family segment has greater multi-channel penetration than the On Their Own group (79% vs. 72%) and are otherwise more likely to have a working antenna (14% vs. 12%). This is the millennial group that spends the most time at home, thus their time spent watching and using TV is the highest
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Today’s Female Consumer – Romancing The Store

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Welcome to the era of the empowered shopper. Nowadays consumers have deals in the palm of their hands from Groupon to CouponSherpa. On the other hand consumers still want to be romanced. Sara from Chicago said that “shopping is electric – it just charges me up.” Sadly the increasing availability of online shopping can turn the most enjoying experience into mundane / passionless task. Women shop based on emotion; they go to the same stores because of the connection they have with the product and the great customer service. The digital world is separating that connection.

For more profile information on the smart, savvy, multi-channel female shopper visit http://waggeneredstrom.com/what-we-do/retail-report to download the study, or better yet, contact MPW to better learn how to target the empowered consumer using both digital, broadcast, and print media.