Hispanic Market
We know where your clients are
The U.S. Hispanic population to date is at 60 million
and it is expected to grow to over 140 million by the year 2050.
This ethnic group has a tremendous amount of
influence on media in the United States.
Hispanic Media Buying That Is Customizable Responsive Targeted
Hispanics are the fastest growing ethnic segment with buying power exceeding $1.7 trillion U.S. dollars.
Media Partners Worldwide:
Your Partner = Your Socio
Attracting the Hispanic Consumer
• Media Planning and Buying Services
• Script writing, music and creative organic to key Hispanic/Latino/Latinx U.S. regions
• Casting and personality voice-overs
• Event market coordination-tapping into top multi-cultural U.S. events
• Research on top podcasts
• Information on leading Social Media accounts and digital platforms
• Includes MPW’s complete front and back end reporting
Our primary goal for our clients targeting the Hispanic market? To get Reaction, Results and a Return for them!
Reaction-Reacción | Results-Resultados | Return-Retorno
Hispanic Population
Growth Forecast USA
HISPANIC POPULATION FORCAST USA 2016-2060 (in miilions)
No Data Found
Reacción
Resultados
Retorno
REACTION + RESULTS + ROI
The Hispanic Market
The Hispanic population of the United States according to the U.S. Census Bureau is at 58.9 million making it the nation’s largest ethnic or racial minority. Hispanics constitute 18.1 percent of the nation’s total population. By 2030, U.S. Hispanics are expected to reach more than 72 million. Their buying power sits within the trillions, yes trillions!
Media Partners Worldwide knows that the U.S. Hispanic community tends to consume media in a slightly different manner to other ethnic groups. We understand it has its nuances and idiosyncrasies and make it a point, every day to listen and watch as to what is relevant, hip and important to the Latino market.
RADIO OVER-DELIVERS HISPANICS!
#1 REACH VEHICLE FOR HISPANICS
*Radio reaches 96% of Hispanics weekly, the highest of any media
84 MORE MINUTES LISTENING
*Spanish Dominant Hispanics listen more often every week than English Dominant Listeners A18-49
95% MILLENNIALS
*Tune-in to radio weekly; Hispanics make up the largest group of Millennials
We are excited about the Hispanic market because we know it is still relatively untapped. Our goal for our clients with the Hispanic market is to get Reaction, Results and get to a Return for them.
Reaction – Reacción
Results-Resultados
Return-Retorno
We get questions like “What devices do they prefer for each type of media” or “do they prefer traditional or digital media”? We challenge ourselves to get the best answers for our clients!
So, whether you’re just looking at complimenting a general market media buy or need your Hispanic media buy to stand alone, we will analyze the best options for your product or service and present to you a comprehensive plan that not only suits your needs but also your budget.
Media Partners Worldwide will ultimately plan and direct the best route so your expenditure returns the best overall results.
