Radio Is Engaging Working For You Timely Driving Digital
TURN UP YOUR VOLUME
“Radio is the most intimate and socially personal medium in the World.”
Harry Von Zell
RESPONSIVE
INTIMATE
MOBILE
Let's Talk Radio!
RADIO IS AMERICA’S #1 REACH MEDIUM
We Know Radio...We Know Your Customers
WHO’S LISTENING?
Over 92 percent of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners. Americans between the ages of 12 to 17 are perceived to forgo radio for other forms of media, however over 90% are tuning in each week.
WHERE DO THEY LISTEN?
The majority of radio listening occurs in cars, with 73 percent of adults age 18 and up listening while driving on a typical weekday. The second most popular location for listening is at home.
WHAT ARE THEY LISTENING TO?
There are over 10,000 commercial radio stations in the United States. There are more country music stations in America than any other type with over 2,000 outlets. News/talk is second with 1,375 stations.
WHO’S ADVERTISING?
Major brands such as Verizon, Home Depot, Walt Disney and Burger King are among the top 20 largest radio advertisers. The largest advertising categories for radio include retail, automotive, insurance, restaurants and financial institutions.