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Tag: advertising

Tag: advertising

Live Radio Reads in the Lead

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When it comes to marketing your products or services locally and affordably, you can’t beat radio. In 2019 the format reached, on a weekly basis, nearly 93% of all adults ages 35-64. But to make the most of this marketing medium, studies are increasingly showing that live reads are the way to go. If you’re looking to better capture your audience and convert listens to sales, here’s everything you need to know.

Live Reads vs. Recorded Spots

You can reach your intended audience quickly and easily through radio, whether you use live reads or recorded advertising pieces. However, live reads come with a wide variety of advantages that help them to consistently out-perform their pre-recorded contemporaries. When opting for live, marketers…

  • Can tweak campaigns for every read if changes are needed
  • Provide a more engaging, personal feel in every recommendation
  • Will seamlessly integrate promotional content into entertaining radio shows, reducing station surfing and disconnection

Research shows that midday airing prompts the best return on investment for radio advertising campaigns, and that live reads are up to three times more effective than recorded spots at these times. It’s really no surprise – when you speak live, you foster stronger brand loyalty by creating a more personal connection between speaker and listener.

Choose Media Partners Worldwide for Your Live Read Needs

Founded in 1997, Media Partners Worldwide has since garnered over twenty years of success stories. Our decades of dedication have brought with them resources and connections, and we’d love to use these tools to take your business’s marketing to the next level. We’ll meet your radio campaign with excitement, experience, and attention to detail, guaranteeing you unmatched reach and results.

Contact us today to learn about our analytics tracking, performance campaigns, and influencer reads. The radio industry is alive and well, and it’s time for your company to be live right alongside it!

Marketing and Sales Tips for Startups

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Starting a business can be overwhelming, to say the least. Because small business owners have to be whatever their small business needs, it can be difficult to master all the nuances that go into sales or marketing. And if you are not a salesperson, to begin with, you face an even bigger challenge.

However, innovative marketing ideas that will set you apart from competitors is essential.

Here are some marketing tips and tricks to help you with your startup or small business:

1.Create Credibility 

Networking and sharing your expertise with others can help you prove your abilities to your community. After establishing your niche, channel your energy into assembling a culture around your business. You can do this by offering an insider’s perspective to those on the outside.

Entrepreneur.com gives a few suggestions on how to achieve this: ” A blog can offer laymen the chance to understand your trade with a new perspective. A webinar or a podcast can help viewers (or listeners) feel like experts in your field. Speaking at an incubator, expo or niche event can put you in the role of the teacher and allow you to share your groundbreaking ideas with an immediate audience.”

These methods will establish a level of credibility in your field, which is more apt to generate interested customers.

 

 

2. Get “Out There” 

Allow with establishing your niche and increasing your credibility, you need to “be everywhere.” You want to be that brand that people notice when they’re walking down the streets.Even if they don’t know what your startup does, they’ll recognize your name.

This means going above and beyond blogging and being active on social media. Although these platforms and services are important, you can do more.

According to Forbes.com, “Some examples would be commissioning a mural on building and covering the streets with chalk, paint or displays. You could also make up bumper stickers and t-shirts and give them to employees or as freebies at events. They may not be the most unusual, but a creative shirt not only lets people have the chance to be different, it will make others want to jump on board – think Zaarly shirts floating around the Bay Area.”

This may seem a little “out there” but if you following the same method as everyone else, you could get lost in the crowd. Don’t be invisible.

Also, help the people discover your content by improving your ranking on Google. Use hyper-targeted keywords to power your social media-based audience. There are many platforms that can help you do this, like Socedo, a social media automation tool, where you can, for example, find Twitter users who post content using your niche keywords and engage with them over time.

It will take a little bit of fight to get noticed but it will be worth the hard work in the end.

3. Listen To Your Customer   

Customers may at times defy logic, but they are usually right. If you want to know what your potential audience wants, you need to pay attention to what they are saying. Review data, interview customer service reps, build a rapport through email, create a survey and, above all, be open and ready to listen.

 

4. People and Places 

It never hurts to pair with an unexpected partner or place to promote your product. A great example of this is, “the time M&M’s were offered a starring role in E.T. The offer was turned down, so the film went with Reese’s Pieces instead. While that hiccup didn’t remove M&M’s from grocery store shelves, it did help make Reese’s Pieces an extremely popular candy.”

A risk is involved with every avenue of business. So don’t be afraid to branch out into the unexpected. You could be rewarded in the end.

5. Engage, Don’t Sell 

As a startup business owner and an entrepreneur, your first inclination will be to push a sale to everyone you meet. However, start with engagement first and sales will follow later.

With social media, it’s easy to engage your target demographic without looking like you’re just trying to advertise. Build brand trust by showing your support, whether of your community or your online following. This goes along with previous steps mentioned in this article. Sales will come after customers are listened to, credibility is established and your presence on various social platforms is recognized. In short, engagement.

Pandora Marketing Tips

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As the online and mobile market grows, so do avenues for advertising. Pandora, a music streaming service, offers a number of features to keep listeners happy and connected to their service.

However, as advertisers and marketers, you can use these features to effectively target your audience.

Pandora Features

Pandora plays music for users based on his or her preferences in musical artists. For example, if the user likes Led Zeppelin, they create a “Led Zeppelin” playlist and then Pandora will conclude that the listener wants to listen to classic rock. It will then take this information and play similar artists from that genre. The idea is that the listener will get a variety of music at their fingertips based on their favorite genres and artists.

The playlist is further enhanced by a feature that allows the user to provide positive or negative feedback about each song that the service selects. The system’s algorithm will take that feedback into account when selecting future songs.

These features allow Pandora to fine tune each user’s playlist in an attempt to become the “perfect” radio station.

With 81 million active listeners and almost 5 million subscribers, Pandora is an excellent option in delivering ads to a very specific, highly targeted market.

 

Types of Ads

Pandora is not limited to audio ads as you can run banner and video ads as well. The software can actually determine when the user is interacting with the screen. “This isn’t a difficult feat of engineering in and of itself, but the fact that the company leaders thought it important to determine when users are looking at the screen is a testament to Pandora’s efforts to monetize every aspect of its service.”

Audio

Audio ads expose listeners to your brand. If the user is listening to Pandora’s free service, then he or she can not skip these ads, giving you the opportunity to expose your brand to millions of listeners. And because ads are not allowed to run more than four minutes per hour, listeners will find them less invasive than regular radio.

Banners

Banner ads can help you engage your target market. Since listener are required to input their age, gender and zip code upon signing up for the service, marketers can have access to this information, making it easier to engage the types of listeners that will be interested in their brand. With banners, you have the advantage of creative interesting promotions, offer coupons and other relevant incentives to get potential customers to interact with your website or call center.

Video

There is still an opportunity for video ads as people look at their phones from time to time when Pandora is playing. However, it is advised to keep these ads brief, around 15 seconds. If you choose this options, make these ads entertaining and fresh to keep listeners engaged.

 

Other Facts

Ignite Visibility suggests creating a landing page so that you can track your traffic and click-throughs from the ads. “That way, you’ll know how many people are responding to your Pandora ads and how many of them are becoming paying customers. Use standard Google Analytics URL tagging on that page make sure you associate it with a Pandora campaign.”

Also, ” you need to make sure that you have a solution that tracks and attributes installs to the right partner. Tracking and attribution are complicated, but a deep understanding of how to get it right is crucial for your success,” according to Pandora for Brands.

Advertising on Pandora is affordable for both large and small companies. It costs less than buying a spot with a local radio station. There are approximately seven display ads per hour and two and a half audio ads per hour.

As you can seem between millions of subscribers and its targeting and ad capabilities, Pandora is a great option for your brand.

 

For more information, or how to get your brand set up with Pandora marketing, don’t hesitate to get in contact with us here at Media Partners Worldwide! Send us an email or give us a call! (562) 439-3900

We would love to help your business grow.

 

Marketing to Millennial Women

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If you read our blog about millennials last month, you know that there are currently 80 million millennials in the U.S. with an annual buying power of over $600 billion. With a prediction of millennial spending power of $1.4 trillion in the next five years, it is not a stretch to say that women will hold at least half of this trillion-dollar bank.

With that being said, it would behoove your company or business to have a female-driven millennial marketing campaign in mind.

For some agencies, marketing to millennials can be intimidating. According to a NewsCred study, 30% of millennials flat-out refuse to read content that doesn’t either entertain or inform them, 60% will only share content that is thought-provoking and intelligent, and 70% share content that makes them laugh. That is a pretty tall order.

However, marketing to specifically millennial women might be a little easier. After all, since “70% of millennial women consider shopping to be entertainment,” you have ample opportunities to put your company in the line of fire. 

Here are some tips on how to get to know female millennials to make the most out of your marketing campaigns:

Great Personal

If you take anything away from this blog post, this is it. Millennials want you to get SPECIFIC. Part of the reason your marketing campaign isn’t working is because it’s too broad. Millennial women want to feel like their brands “get” them. Know your audience well, and create smaller segments or niches to make them feel like they have your full attention.

According to NewsCred, “Sephora is doing an amazing job with this by using their “Beauty Insider” in-store buyer rewards along with their customized skin tone-matching technique to target products to specific shoppers based on their previous purchases and coloring.” If you don’t have the technology to personalize your product this way, you can start by personalizing your emails. “That will give you on average a 26% higher open rate.”

According to NewsCred, “Sephora is doing an amazing job with this by using their “Beauty Insider” in-store buyer rewards along with their customized skin tone-matching technique to target products to specific shoppers based on their previous purchases and coloring.” If you don’t have the technology to personalize your product this way, you can start by personalizing your emails. “That will give you on average a 26% higher open rate.”

Social Media

Millennial women make up the majority on social media platforms such as Pinterest and Instagram. Both of these as well as Facebook and Twitter are fertile grounds for brands to grow awareness as well as click-throughs. To get female millennials to engage with your brand, create lots of opportunities for open communication: Get them talking about your product, commenting on and sharing posts and reviewing your products online. Find ways to be part of their ongoing research and dialogue by responding to comments. Create hashtags and giveaways. Optimize all your content for multiple devices, and make sure your content is shareable. And finally, use attractive photos and aesthetically pleasing graphics to coincide with your brand’s theme. Millennial women are attracted to beauty, and we look to create beauty in our surroundings. Naturally, they want products, services, and offerings that look and feel professional. 

Millennial women are attracted to beauty, and we look to create beauty in our surroundings. Naturally, they want products, services, and offerings that look and feel professional. 

Be Inspirational

If you want your brand to succeed, make it inspirational. This generation of Millenials believes they can change the world or at least make it a better place. They’re thinking big, optimistic of the future, and are looking to be inspired. 

According to YFS magazine,”think of your brand as a movement and work to build a platform for realizing your customers’ aspirations. The goal here is to align your product or service with a bigger idea that transcends any single transaction.”

Diversity

43% of millennial are not white, according to a 2014 Pew survey. Since authenticity and relevance are two of the most important factors for successful content marketing, marketers should be doing their best to reflect the diversity of this generation. This includes race, gender identity, sexual orientation, family makeup, body type, and cultural background. 

A great example of a company utilizing this approach to marketing is  Dove’s Real Beauty campaign. With a clear agenda in mind, Dove features women of all sizes, shapes, and races. They not only show the value of millennial women through this campaign, they also showcase the realistic variety of women’s bodies. Campaigns promoting self-love, diversity and embracing your natural body are embraced by millennial women because they have been void of them for so long. As I mentioned before, millennials want to be inspired. 

7 Ways to Improve Your Public Speaking Skills

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Fear of public speaking is on the same list as fear of spiders and even death. We are all at least a little afraid to speak in front of a group of people. Whether it’s in a board meeting with your peers or on a stage in front of strangers, the fear is the same. But resisting public speaking engagements can hold an entrepreneur back since workshops, presentations, and pitches are a great way to network and gain support. With this in mind, here are some ways to improve your public speaking skills to get you out of your shell and into the spotlight.

1. Begin with the End in Mind

Like everything in business, you need to have your plan. Before you start working on your presentation, know your purpose. A great way to figure this out if you are struggling to articulate your main points is to ask yourself some focus questions. Such as:

  • What are you trying to accomplish?
  • What impact do you want to have on your audience?
  • Are you looking to inform? Inspire? Persuade?

Knowing your ultimate purpose and the desired outcome will help you stay focused on the preparation process.

2. Simplify Your Message

You are probably where you are today because of the depth of knowledge in your field of expertise. With all the information you have floating around in your brain, it is difficult to know where to start. Your impulse might be to impart as much of your knowledge as you can to your audience. However, don’t do this! You will overwhelm or bore your audience with unneeded details. Plus, you will lose sight of your focus points. Convey a few powerful ideas that your audience will remember. Simplify your message to include only the information you want your listeners to walk away with.

3. Prepare and Practice

Practice makes perfect is a popular saying for a reason. It works!

Don’t just wing your presentation. Have a clear roadmap of what you are going to say and rehearse it. It also helps to practice speaking in front of another person. Whether it be your spouse, partner or co-worker, get comfortable with speaking your points out loud onto listening ears. They might be able to give you feedback on something that you may have missed practicing alone. Preparation will also allow you to avoid the nervousness associated with being not quite ready.

4. Memorize Concepts, Not Content

While you are preparing and practicing, a helpful tip is to memorize your concepts, not your content. If you have a lot of information you wish to convey to your audience, you might feel overwhelmed when it’s time to starting memorizing. Memorization can lead to sounding over-rehearsed and unnatural. Plus if you forget something, you are left in an awkward silence.

Instead, create bullet points of the content, stories, data and key takeaways that you want to get across in each part of your presentation. Then you will be able to speak naturally about them and give a more flexible presentation, which in turn will be engaging for your listeners.

5. Connect with the Audience

Your speaking engagement will be far more effective if it’s tailored to your specific audience. Spend time learning as much as possible about attendees and gear your speech accordingly. Remember you are on the podium for a reason. You are there to inform, not prove that you are smarter than everyone. By trying to impress your audience with your intellect, you create more distance and could come across as arrogant.The more connected the audience feels to you, the more they’ll pay attention to what you have to say.

6. Body Language

90% or more of communication is nonverbal. Your audience will read your facial expressions, the tone of your voice, the way you use your hands, how you stand and move. A warm, easy smile and calm body immediately tell the audience that you’re comfortable and confident. Pent-up energy can be the death of a powerful speech. If it helps, roam the front of the room or the stage to expend some of that energy. And when the speaker is comfortable, the audience is, too. This is also true is you aren’t comfortable! Practice your speech in front of the mirror and critic what your body language is emulating to others.

7. Let Your Passion Show

Passion is infectious and contagious. Your enthusiasm will also keep your audience engaged. People like seeing passion radiate from someone. It is inspiring and entertaining to watch. If you are truly passionate about what you are speaking about, don’t be afraid to show it. Keep your personality throughout your speech and your listeners will feel a connection to your words.

Cold Call Tips and Tricks

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Cold calling is challenging, but it doesn’t need to be something that’s feared. Even in a world of ever-evolving technology and multiple ways to contact potential clients, cold calling still remains one of the most cost-effective ways to reach new customers. Like any skill, cold calling takes some time to master.

It involves a lot of preparation, research and evaluating your approach. Thanks to social media and online databases, salespeople have the power to conduct pre-call research and learn important details about a lead before picking up the phone. This is extremely helpful, however, it isn’t the only step to mastering a cold call.

Here are some tips and helpful hints to keep in mind when making contact with potential customers:

Attitude is Everything

Your attitude affects all areas of your life. Even sales. Before you pick up the phone, you need to have the right attitude. Give yourself a pep talk. Stand up tall and make the call.

Be Persistent

You’ve got to be willing to keep calling people back again and again until you reach them and they are willing to speak with you. Adopt a mentality that won’t quit. The prospect will see (or hear rather) your dedication and commitment and could be more receptive to your call.

Believe in Your Product

At the risk of sounding robotic or unconvincing, you need to believe in the product you are selling. Your passion will come through in your voice and can be contagious to whomever you are speaking to. You also have to believe that your product has the best value. Convince yourself that even if your price tag is higher than the competitors, it is still the best value. If you convince yourself and tailor your pitch accordingly, you can convince your prospect as well.

Respect Your Prospects

Treat everyone with respect. After multiple calls in a row and a number of rejects, it can be difficult to keep your morale up. However, you need to start fresh with every call and treat each new prospect with respect and as if it is your first call of the day. Respect goes a long way!

Diversify

Never depend on one call. As Grant Cardone says from InsideSales.com, “Disappointment and rejection are not emotions, they’re indications that your model is broken and you don’t have enough business going on.” So don’t put all your eggs in one basket. You need a lot of calls to be successful. Don’t give up!

 

How Direct Response Can Work For Your Business

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  However, if you are a small or new business, this approach is not always feasible. This brings us to the second type of marketing: Direct Response. Direct response marketing is all about giving your prospective customer a specific action, such a picking up the phone and calling for more information, following a link to a web address or joining your email list. Here are some of the main benefits of creating a direct response ad:

Tracking

With direct response, you are able to keep track of what ad or which media compelled your customer to pick up the phone, visit your website or place an order. This tracking information will show you would advertisement is actually working for your business, which can save you a lot of time and money in the future.

Targeting

Because you are able to measure just how effective your ad is, you can also get your hands on value information such as specific niche markets, geographic zones, and demographics based on the clicks and calls you receive. Marketing is extremely effective when it can appeal to a narrow target market.

Special Offer

Usually, direct response marketing contains a special offer decided to get prospects to engage in your call to action. It doesn’t necessarily have to sell something; it is merely a device to get more traffic to your call centers or website. The offer focuses on the prospect rather than on the advertiser. It speaks of the prospect’s interests, desires, fears, and frustrations.

Demands a Response

Instead of simply presenting information, like advertising a 50-percent off sale, direct response marketing requires the customer to respond to receive the offer. Therefore interested prospects have an easy way to respond and learn more about your products. Whether it’s calling a toll-free number to hear more information or visiting your website, your customer is obliged to respond directly to you.

Personal

Overall, direct response is the best form of advertisement when it comes to establishing a relationship with prospective customers. If you want your business to excel, there needs to be some form of connection between you and the rest of the world. You need a personal touch to make a lasting impression.   For more information on direct response and how to market your business, visit us at mediapartnersworldwide.com or give us a call at (562)439-3900.  ]]>

How Being a Good Listener Can Help Your Business

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25% efficiency. While most people agree that listening is a very important skill, most don’t take the time to improve their own skill set. We might focus on the mechanics such as nodding or eye contact, but a truly good listener goes beyond that. Since the purpose of marketing and advertising is to influence peoples’ perceptions and behavior, good listening should be at the forefront of business skills to master. bwki71ap-y8-tim-gouw

Why Listening is Important

Most companies try to listen to their customers as they are invested in their customer’s satisfaction. But are they understanding their customers? Listening is more than the ability to hear what people say. It’s about being curious and contemplating someone’s desires and motivations. Empathy plays a huge role here.  In order to truly get a grasp of what your customers want, you need to able to put yourself in their shoes and be able to narrow down their incentives. Recognize that your customer has human feeling and emotions. This capability is essential for marketing professionals who want to create messages people will notice, like, care about and remember when making a purchasing decision. You can notice the ones that miss the mark. The ads feel strained or fake or the message fails to engage the audience. Don’t let an ad fail due to simple miscommunication. Listen with full attention and implement your ability to understand. Listening contributes to a personal connection between you and your customer. It also creates openness. If you are focused on listening to your customer instead of speaking as much as you can, there will be room for new ideas and brainstorming. Their authentic brand or ideas will be able to shine through. So what is your next step? Here is a list of 10 Tips for Being a Better Listener by Gianfanga Marketing Strategy that we found particularly helpful, and hopefully you will too: 1. Take the time. Marketing is a fast-paced business and there’s huge pressure to create campaigns and strategies quickly. But if you really want to succeed, you need to build in the time and budget up front to gather input from the client, customer, and prospect 2. Listen to the right people. Talk with the people you’re actually targeting with marketing – customers and prospects – not just your marketing colleagues or people like you. 3. Learn the lingo. If you want prospects to relate to your marketing messages, you need to know the terms and phrases they use when talking about their needs and your product. 4. Delve deeper. Go beyond the obvious questions (“Are you satisfied with our product or service?”) to more probing queries that help you understand the motivations that drive behavior. Make questions open-ended so people can use their own words. 5. Feel the emotion. How do people feel about your company and themselves when they use the products or services you provide? Do they feel confident, happy, pretty, smart, safe? Listen for the emotions underlying the purchasing decision. 6. Listen with your eyes and ears. People reveal a great deal with their body language when they talk. They lean in, make direct eye contact, and use their hands to emphasize their points. Watch carefully and notice the details; see what makes their eyes light up. 7. Don’t be judgmental. Be impartial and neutral when listening. Remove your own biases. It’s not about what you think – it’s about what they think. 8. Avoid stereotypes. Don’t assume you know what someone is thinking because they are young, old, male, female, married, single, a high school dropout, or a Ph.D. Making assumptions based on stereotypes or demographics is a common mistake. 9. Take careful notes. Relying on your memory can be dangerous, even if you’re under 30. It’s too easy to remember what you think someone said, not what they actually said. Record and transcribe the discussions. Focus groups always should be recorded for the marketing team. 10. Reflect on what you’ve heard. Think about the totality of the discussion afterward. What was the customer or prospect really telling you? What stands out most in your mind? What do they truly care about? This is what you need to know to create marketing campaigns and content that engage people on a human level.]]>

Healthy Habits in the Workplace

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rju_xd3tgyc-breather   Here are some of the ways we at Media Partners Worldwide bring healthy habits to the workplace:

Snack Choices

We all like to snack throughout the day. However, donuts, soda and other types of junk food are strongly discouraged. Instead, we stock up on Pop chips, healthy granola nut bars, and fresh fruit. We have plenty of organic teas in our kitchen cabinets and we encourage everyone to stay hydrated with plenty of water.

Essential Oils

We frequently use Doterra Essential Oils to promote better health.  Essential oils can make a huge difference in the energy of the workplace environment.  We have a couple diffusers in the office and we frequently will diffuse oils for balance such as peppermint, lemon, rosemary and ginger. These oils provide stimulation to the senses resulting in mental clarity. If we need an extra boost, oils like grapefruit, lime, and lemon promote inspiration. I will also diffuse OnGuard oil when people are sick. With an emphasis on healing naturally through essential oils, tempers can be soothed, clarity can replace confusion and sick days lessen. download

Music

We are fortunate to have Wholetones as our client. Wholetones: The Healing Frequency Music Project believes in the power of healing through the vibrations of music. By playing these CDs, we can increase the energy flow in the office and create a relaxing, yet creative environment. If you want to learn more about the using music to promote healing, relieve stress and break negative cycles, visit wholetones.com.

Sitting on Yoga Balls/Ball Chairs

Recently, I bought my staff yoga ball chairs as an alternative to sitting in an office chair all day. A stability ball can help burn more calories and tone core muscles. It can also help you elevate back pain since sitting this way requires you to maintain good posture.  According to the American Fitness Professionals and Associates, “For best results, switch back and forth between using a chair and a stability ball. And, don’t forget to stand up throughout the work day to mitigate any possible health concerns associated with sitting for a long period of time.” We find that by having an option to switch to the stability ball throughout the day increases our productivity. pg-weight-exercise-at-work-05-full

Take Short Walks

I also encourage everyone to take short walks and leave the office. Fresh air is so critical to maintaining overall health. A regular supply of fresh air is very important. “Fresh air provides you with a steady supply of oxygen which is needed by your brain and every single cell of your body…Every function carried on by the body is directly related to the life of the cells. Cells need four things to live and function properly such as oxygen, water, nutrition, and cleansing. Without oxygen, the cells die in three minutes as it is one chemical essential for the cells to create energy,” according to Your Standard Life. Fresh air can provide energy and increase productivity.]]>

6 Traits of Successful Entrepreneurs

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rfufqjekzfy-olu-eletu While we are not all born geniuses or extroverts or overachievers, that does not mean we are doomed to mediocrity. Some of the most famous of entrepreneurs, like Bill Gates, didn’t even make it through college. So while there is no foolproof guide to entrepreneurial greatness, here are six common personality traits that entrepreneurs possess.

1. Passion

First things first, entrepreneurs have a clear visual of what they want. Not just a fainted hearted wish, but an unshakable sense of purpose. They are driven by their heart, not by the chase for the dollar. No matter how bad it gets, it’s their passion that motivates them between ups and downs and all the times when everyone else tells them to quit. Envision your end goal, see yourself in the position you want to be and do it with passion.

“Your work is to discover your work and then with all your heart to give yourself to it.” 
- Buddha

2. Self-Confidence

There are going to many, many moments in your journey where not a single person will believe in you or your mission. Therefore, you have to believe in yourself. Self-confidence is key if you want to achieve success. Entrepreneurs don’t think that their idea could be good. They know it’s good. While they also understand that they can’t do everything on their own, they realize that they are the only ones to make their idea a reality.

“It is only necessary to have courage, for strength without self-confidence is useless.” – Giacomo Casanova

3. Resilience

As an entrepreneur, there are going to be many failures. That is inevitable. While most people give up, an entrepreneur has the extraordinary ability to bounce back. Instead of giving up, an entrepreneur will learn from their failures. They will as themselves what went wrong, or how can they learn from their mistakes. If you understand that failure is part of being an entrepreneur, you will take those failures and use them as learning experiences. Entrepreneurs don’t stay down for long. They’re resilient and thrive off the chance to do better.

“Success is the ability to go from one failure to another with no loss of enthusiasm.” – Winston Churchill 

4. An Appetite for Knowledge

In the world of business, there will always be competition. Entrepreneurs know they need to say ahead and constantly be learning about what is new in their field. You will always have competitors breathing down your neck trying to surpass you. There will always be someone claiming to be the next greatest thing. Staying up to date and sharp, through constant learning, enable them to stay ahead and avoid getting passed. Do everything you can to keep learning and absorb new information, whether it be getting up early to read industry news or making a point to read in your spare time. Remember, knowledge is power!

“Education is not preparation for life; education is life itself”. -John Dewy 

 5. Vision

In a way, entrepreneurs can see the future before it happens. They have the vision, clear as day, in their mind. They see opportunity everywhere and are constantly on the look out to develop or improve new or existing ideas. This is what makes them leaders of their industry. Chances are they started their business because they noticed something that could be better and formed their ideas into action. Have a clear image of what you want to achieve and make it happen.

“In order to carry a positive action, we must develop here a positive vision.” -Dalai Lama

6. Adaptability/Flexibility

There are surprises at every corner in business, and in everyday life. Even with a well-thought out plan or strategy, things don’t always go according to plan. Entrepreneurs are adaptable, giving them the ability to respond quickly in any situation. This allows them to make decisions that can navigate them out of potential trouble. Having this level of flexibility is crucial for any business.  In fact, most entrepreneurs will tell you that their idea or business plan is drastically different than when it began. Sometimes the reality of a great idea isn’t effective. Entrepreneurs are flexible enough to understand this. They are prepared to make changes to their plan when necessary.

“You must always be able to predict what’s next and then have the flexibility to evolve.” – Marc Benioff

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