bbc Archives - Media Partners Worldwide https://www.mediapartnersworldwide.com/tag/bbc/ Direct Response, Radio Advertising, Media Buying Thu, 04 Jun 2015 22:21:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.7 https://www.mediapartnersworldwide.com/wp-content/uploads/2022/12/cropped-MediaPartnersWW-152x152-1-32x32.png bbc Archives - Media Partners Worldwide https://www.mediapartnersworldwide.com/tag/bbc/ 32 32 Streaming Music + Personality = The New Radio https://www.mediapartnersworldwide.com/streaming-music-personality-the-new-radio/ Thu, 04 Jun 2015 22:21:14 +0000 http://www.mediapartnersworldwide.co/?p=4365

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]]> By David Alpern The Wall Street Journal published a front page profile of the new radio service Apple is expected to announce at its developers’ conference next week: http://www.wsj.com/articles/apple-to-announce-new-music-services-1433183201 The concept of DJ cultivated radio on the new Apple music service could be a real difference maker. The beauty of radio is well establiStreamingshed with personality and localization, two tenants that have not been as possible with the jukebox oriented nature of most of the current online streaming services. With the right amount of artistic cultivation (and Apple’s decision that we referenced earlier on this blog to recruit several high profile BBC Radio 1 talent is a good source of that) Tim Cook and Apple may have a very strong radio product about to be shared with the world. Moreover, with Spotify having demonstrated the ability to recruit a critical mass of paying subscribers (25% of its total US audience), Apple’s new radio streaming service should be able to leverage the buzz that comes with anything Apple does. That buzz may help propel the new Apple Radio into a prominent position in the online streaming marketplace, which is rapidly becoming the new radio home for a hungry music, culture, and personality craving audience.]]>

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