Media Partners Worldwide, a women-owned business, was founded in 1997, by Natalie Hale and a small team of radio veterans working out of a garage. In honor of the 20th anniversary of Media Partners Worldwide, we asked Natalie to answer a few questions about entrepreneurship and starting a successful business on her own.
Tag: Business Owners
6 Traits of Successful Entrepreneurs
While we are not all born geniuses or extroverts or overachievers, that does not mean we are doomed to mediocrity. Some of the most famous of entrepreneurs, like Bill Gates, didn’t even make it through college. So while there is no foolproof guide to entrepreneurial greatness, here are six common personality traits that entrepreneurs possess.
1. Passion
First things first, entrepreneurs have a clear visual of what they want. Not just a fainted hearted wish, but an unshakable sense of purpose. They are driven by their heart, not by the chase for the dollar. No matter how bad it gets, it’s their passion that motivates them between ups and downs and all the times when everyone else tells them to quit. Envision your end goal, see yourself in the position you want to be and do it with passion.“Your work is to discover your work and then with all your heart to give yourself to it.” - Buddha
2. Self-Confidence
There are going to many, many moments in your journey where not a single person will believe in you or your mission. Therefore, you have to believe in yourself. Self-confidence is key if you want to achieve success. Entrepreneurs don’t think that their idea could be good. They know it’s good. While they also understand that they can’t do everything on their own, they realize that they are the only ones to make their idea a reality.“It is only necessary to have courage, for strength without self-confidence is useless.” – Giacomo Casanova
3. Resilience
As an entrepreneur, there are going to be many failures. That is inevitable. While most people give up, an entrepreneur has the extraordinary ability to bounce back. Instead of giving up, an entrepreneur will learn from their failures. They will as themselves what went wrong, or how can they learn from their mistakes. If you understand that failure is part of being an entrepreneur, you will take those failures and use them as learning experiences. Entrepreneurs don’t stay down for long. They’re resilient and thrive off the chance to do better.“Success is the ability to go from one failure to another with no loss of enthusiasm.” – Winston Churchill
4. An Appetite for Knowledge
In the world of business, there will always be competition. Entrepreneurs know they need to say ahead and constantly be learning about what is new in their field. You will always have competitors breathing down your neck trying to surpass you. There will always be someone claiming to be the next greatest thing. Staying up to date and sharp, through constant learning, enable them to stay ahead and avoid getting passed. Do everything you can to keep learning and absorb new information, whether it be getting up early to read industry news or making a point to read in your spare time. Remember, knowledge is power!“Education is not preparation for life; education is life itself”. -John Dewy
5. Vision
In a way, entrepreneurs can see the future before it happens. They have the vision, clear as day, in their mind. They see opportunity everywhere and are constantly on the look out to develop or improve new or existing ideas. This is what makes them leaders of their industry. Chances are they started their business because they noticed something that could be better and formed their ideas into action. Have a clear image of what you want to achieve and make it happen.“In order to carry a positive action, we must develop here a positive vision.” -Dalai Lama
6. Adaptability/Flexibility
There are surprises at every corner in business, and in everyday life. Even with a well-thought out plan or strategy, things don’t always go according to plan. Entrepreneurs are adaptable, giving them the ability to respond quickly in any situation. This allows them to make decisions that can navigate them out of potential trouble. Having this level of flexibility is crucial for any business. In fact, most entrepreneurs will tell you that their idea or business plan is drastically different than when it began. Sometimes the reality of a great idea isn’t effective. Entrepreneurs are flexible enough to understand this. They are prepared to make changes to their plan when necessary.“You must always be able to predict what’s next and then have the flexibility to evolve.” – Marc Benioff
]]>Why Advertising Is Important To Your Business
While it’s true that ad agencies are an investment, you and your business could save considerable money by working with an agency who will likely have close ties to media channels, providing cheaper rates than an individual trying to work with them on their own. Media Partners Worldwide, for example, specializes in remnant radio which is advertising space that has gone unsold and as such is made available to us at a steep discount off of their normal rate cards close to airtime. This is due to our relationships with various broadcast partners. Agencies, like us, with a firm grasp on marketing, can keep costs down by running your ads at best times to provide an effective advertising campaign. Since your brand is everything to you, as a business owner, developing and protecting your content can be complicated. Ad agencies understand this and know how to create brand awareness while offering you research to determine your most effective market. This is especially great for small business who may not have the time or manpower to do this themselves. To learn more about advertising, specifically remnant, and what we, at Media Partners Worldwide offer, check out our website at www.mediapartnersworldwide.comm or give us a call at (562) 439- 3900 ]]>