However, as advertisers and marketers, you can use these features to effectively target your audience.

Pandora Features

Pandora plays music for users based on his or her preferences in musical artists. For example, if the user likes Led Zeppelin, they create a “Led Zeppelin” playlist and then Pandora will conclude that the listener wants to listen to classic rock. It will then take this information and play similar artists from that genre. The idea is that the listener will get a variety of music at their fingertips based on their favorite genres and artists.

The playlist is further enhanced by a feature that allows the user to provide positive or negative feedback about each song that the service selects. The system’s algorithm will take that feedback into account when selecting future songs.

These features allow Pandora to fine tune each user’s playlist in an attempt to become the “perfect” radio station.

With 81 million active listeners and almost 5 million subscribers, Pandora is an excellent option in delivering ads to a very specific, highly targeted market.

Types of Ads

Pandora is not limited to audio ads as you can run banner and video ads as well. The software can actually determine when the user is interacting with the screen. “This isn’t a difficult feat of engineering in and of itself, but the fact that the company leaders thought it important to determine when users are looking at the screen is a testament to Pandora’s efforts to monetize every aspect of its service.”

Audio

Audio ads expose listeners to your brand. If the user is listening to Pandora’s free service, then he or she can not skip these ads, giving you the opportunity to expose your brand to millions of listeners. And because ads are not allowed to run more than four minutes per hour, listeners will find them less invasive than regular radio.

Banners

Banner ads can help you engage your target market. Since listener are required to input their age, gender and zip code upon signing up for the service, marketers can have access to this information, making it easier to engage the types of listeners that will be interested in their brand. With banners, you have the advantage of creative interesting promotions, offer coupons and other relevant incentives to get potential customers to interact with your website or call center.

Video

There is still an opportunity for video ads as people look at their phones from time to time when Pandora is playing. However, it is advised to keep these ads brief, around 15 seconds. If you choose this options, make these ads entertaining and fresh to keep listeners engaged.

Other Facts

Ignite Visibility suggests creating a landing page so that you can track your traffic and click-throughs from the ads. “That way, you’ll know how many people are responding to your Pandora ads and how many of them are becoming paying customers. Use standard Google Analytics URL tagging on that page make sure you associate it with a Pandora campaign.”

Also, ” you need to make sure that you have a solution that tracks and attributes installs to the right partner. Tracking and attribution are complicated, but a deep understanding of how to get it right is crucial for your success,” according to Pandora for Brands.

Advertising on Pandora is affordable for both large and small companies. It costs less than buying a spot with a local radio station. There are approximately seven display ads per hour and two and a half audio ads per hour.

As you can seem between millions of subscribers and its targeting and ad capabilities, Pandora is a great option for your brand.

For more information, or how to get your brand set up with Pandora marketing, don’t hesitate to get in contact with us here at Media Partners Worldwide! Send us an email or give us a call! (562) 439-3900

We would love to help your business grow.

The post Pandora Marketing Tips appeared first on Media Partners Worldwide.

Don’t know where to start? Here are some suggestions to make the most out of your spring cleaning.

Work Zones

Start by figuring out what you want and need out of your workspace on a daily basis. Create zones accordingly, such as a storage area for supplies, a library area for research and your computer space. These don’t have to be large zones, but rather spaces to prioritize each of your jobs.

Tip: Keep only what you really need at arm’s length. Rid yourself of visual clutter.

All That Paper Work

Despite efforts to go paperless, a lot of business still deal with piles and piles of paperwork weekly. This can not only clutter your workspace but it can also make your workload look overwhelming. Opt for creating folders or bins that are labeled by project or by a daily task. Color coding can also help if the project is especially lengthy. Knowing what needs your immediate attention and what you need to accomplish every day can help you feel less stressed as well.

Desk Drawers

We all have that drawer that someone become the “junk drawer” over time. Most of the time this drawer is the catcher for things you don’t want to deal with or have cluttering your desk. Invest in an organizer that compartmentalizes all these bits and pieces like pens, paper clips, elastics, and tape. Go back every few months and keep it neat.

Email and Desktop Clutter

Email pile up for everyone and so do desktop icons on your computer. When you are in a rush to make a deadline, you aren’t too concerned about the organization of your files and emails. During spring cleaning, take the time to delete unneeded emails. Create folders in your Outlook by client or task. Clean up your desktop so that every time you turn on your computer, the first thing you see isn’t a sea of icons. This might take a little bit of time, but when you are done, you will be so happy you did.

Disinfect

They say that one of the dirtiest surfaces is your work keyboard. Dirt, fingerprints, and dust can build up over time on your mouse, phone, and monitor. Use disinfectant wipes to clean these areas weekly. According to Forbes.com, “three-quarters of workers say a clean office makes them more productive.”

The post Tips for Spring Cleaning the Office appeared first on Media Partners Worldwide.

According to Barrie Davenport, author of Confidence Hacks: 99 Small Actions to Massively Boost Your Confidence understanding and managing body language boosts your confidence in two ways. “First, by managing your body language and sending appropriate signals in specific situations, you receive positive feedback and feel assured you aren’t sabotaging your own success or the perceptions of others….and more importantly, when you practice powerful, positive body language, you’re sending messages to your brain to reinforce positive, confident feelings.”

In other words, confident body language actually makes you feel more confident.

Here are some tips to for using body language to project confidence and credibility:

Posture

The first rule of appearing confident is your posture. Davenport says, “When standing you should be able to draw an imaginary straight line from your earlobe through your shoulder, hip, knee and the middle of your ankle.” Not only is good posture essential for keeping your bones and joints in proper alignment and avoiding back and neck pain, it also reflects a confident demeanor. Good posture is the key to looking self-assured.

By keeping your posture erect with shoulders back and head held high, you are telling the world that you are sure of yourself. Walking into a board meeting this way will send a message to your peers before you even open your mouth.

Engaged Body Language

Engaged body language involves using open gestures, smiling and nodding, and mirroring the expressions and movements of the other person. Mirroring body language is a way to bond and to build understanding. It truly is a powerful tool. Often times we don’t realize we are doing it. Make a mental note to practice this at your next business encounter and see if you notice any difference in the interactions between you and others.

Smile

Believe it or not, smiles have a powerful effect on us. They stimulate our own sense of well-being and can improve our health, stress levels, and our self-confidence. They relax our bodies and release endorphins that counteract with stress hormones. Smiling can also make you look more attractive and appear trustworthy.

With this in mind, smiling more often will not only benefit your own body but those around you. You want to not only appear strong and assertive but you want people to trust you as well. Practice smiling in the mirror and notice how your smile can make an impact on your presence.

Pitch of Your Voice

According to Forbes.com, “the quality of your voice can be a deciding factor in how you are perceived. Speakers with higher-pitched voices are judged to be less empathic, less powerful and more nervous than speakers with lower-pitched voices.”

Notice your own infections and how you are articulating your words when speaking in the workplace and on important phone calls. Since the sound of your voice is critical to how you are perceived by others, do your best to relax your voice to its optimal pitch.

Eye Contact

Strong eye contact is one of the greatest indicators of confidence. Even though some people were taught or raised in a culture where extended eye contact is inappropriate, most businesspeople from the U.S., Europe, and Australia all expect you to maintain eye contact 50-60% of the time. When you keep eye contact with the person you are talking to it indicates that you are focused and paying attention. It means that you are actually listening to what the person is saying and thus will have an appropriate response to follow.

If you feel uncomfortable, practice with someone you know like a friend or family member until you make it a daily habit.

Arms and Legs position

Sometimes when we are in an uncomfortable or in a vulnerable situation, we don’t know what to do with our arms or legs. Cross them or uncrossed them? Stand with our legs far apart or close together?

Carol Kinsey Goman of Forbes says, “When you stand with your feet close together, you can seem hesitant or unsure of what you are saying. But when you widen your stance, relax your knees and center your weight in your lower body, you look more “solid” and confident.”

Similarly with your arms, crossing them can suggest you are closed off, self-protective or defensive. To avoid this, pay attention to your body. Notice how you are feeling when your arms or legs are in a crossed position. What are you saying or what are others around you saying or doing? Focus instead on putting your hands on your lap when sitting or by your side when standing. Cross your legs at the knee, however, avoid crossing your arms at the same time.

The Hand Shake

Davenports says,” A firm, solid handshake is a universal sign of confidence, and everyone, including women, should have one.” It should be strong without crushing the other person’s hand and should also be accompanied with a few seconds of eye contact.

This sign of respect can give you and the person you are exchanging the handshake with, a boost of confidence.

Apparently, a lot of people feel inadequate about their handshaking abilities. In 2014, Bussiness Inquirer published an article saying that 70% of people don’t know how to give a proper handshake. Learning how to master this first impression is key to confident body language for success.

We hope you enjoyed these tips! Comment below with some of yours!

The post Confident Body Language Tips for Success appeared first on Media Partners Worldwide.

1. Begin with the End in Mind

Like everything in business, you need to have your plan. Before you start working on your presentation, know your purpose. A great way to figure this out if you are struggling to articulate your main points is to ask yourself some focus questions. Such as:

• What are you trying to accomplish?
• What impact do you want to have on your audience?
• Are you looking to inform? Inspire? Persuade?

Knowing your ultimate purpose and the desired outcome will help you stay focused on the preparation process.

2. Simplify Your Message

You are probably where you are today because of the depth of knowledge in your field of expertise. With all the information you have floating around in your brain, it is difficult to know where to start. Your impulse might be to impart as much of your knowledge as you can to your audience. However, don’t do this! You will overwhelm or bore your audience with unneeded details. Plus, you will lose sight of your focus points. Convey a few powerful ideas that your audience will remember. Simplify your message to include only the information you want your listeners to walk away with.

3. Prepare and Practice

Practice makes perfect is a popular saying for a reason. It works!

Don’t just wing your presentation. Have a clear roadmap of what you are going to say and rehearse it. It also helps to practice speaking in front of another person. Whether it be your spouse, partner or co-worker, get comfortable with speaking your points out loud onto listening ears. They might be able to give you feedback on something that you may have missed practicing alone. Preparation will also allow you to avoid the nervousness associated with being not quite ready.

4. Memorize Concepts, Not Content

While you are preparing and practicing, a helpful tip is to memorize your concepts, not your content. If you have a lot of information you wish to convey to your audience, you might feel overwhelmed when it’s time to starting memorizing. Memorization can lead to sounding over-rehearsed and unnatural. Plus if you forget something, you are left in an awkward silence.

Instead, create bullet points of the content, stories, data and key takeaways that you want to get across in each part of your presentation. Then you will be able to speak naturally about them and give a more flexible presentation, which in turn will be engaging for your listeners.

5. Connect with the Audience

Your speaking engagement will be far more effective if it’s tailored to your specific audience. Spend time learning as much as possible about attendees and gear your speech accordingly. Remember you are on the podium for a reason. You are there to inform, not prove that you are smarter than everyone. By trying to impress your audience with your intellect, you create more distance and could come across as arrogant.The more connected the audience feels to you, the more they’ll pay attention to what you have to say.

6. Body Language

90% or more of communication is nonverbal. Your audience will read your facial expressions, the tone of your voice, the way you use your hands, how you stand and move. A warm, easy smile and calm body immediately tell the audience that you’re comfortable and confident. Pent-up energy can be the death of a powerful speech. If it helps, roam the front of the room or the stage to expend some of that energy. And when the speaker is comfortable, the audience is, too. This is also true is you aren’t comfortable! Practice your speech in front of the mirror and critic what your body language is emulating to others.

7. Let Your Passion Show

Passion is infectious and contagious. Your enthusiasm will also keep your audience engaged. People like seeing passion radiate from someone. It is inspiring and entertaining to watch. If you are truly passionate about what you are speaking about, don’t be afraid to show it. Keep your personality throughout your speech and your listeners will feel a connection to your words.

The post 7 Ways to Improve Your Public Speaking Skills appeared first on Media Partners Worldwide.

Although this is encouraging, women still face a set of challenges not typically shared by male entrepreneurs. Here is a list of 5 of those challenges with some tips on how to overcome them.

1. Defying social expectations

Women may feel as though they need to adopt a stereotypically “male” attitude toward business. Traits like being competitive, aggressive and sometimes overly harsh. But successful female CEOs believe that remaining true to yourself and finding your own voice are the keys to rising above preconceived expectations.

It might be difficult to walk into a crowded boardroom meeting and find that you can count the number of women in the room on one hand. It can be unnerving, to say the least.

Hilary Genga, founder, and CEO of Trunkettes says,”Be yourself and have confidence in who you are. You made it to where you are through hard work and perseverance, but most importantly, you’re there. Don’t conform yourself to a man’s idea of what a leader should look like.”

Don’t worry about this idea that you need to be aggressive. Clearly state what you want and need and be firm in your decision making.

“One’s philosophy is not best expressed in words; it is expressed in the choices one makes… and the choices we make are ultimately our responsibility.” – Eleanor Roosevelt

2. Building a support network

Forty-eight percent of female founders report that a lack of available advisors and mentors limit their professional growth, according to Inc.

Knowing where to find the right support network isn’t always easy. Since the majority of the business world is dominated by men, it can be difficult to make the connections in certain business networks. After all, sometimes it’s not what you know; it’s who you know.

Make connections in other female-focused networks. According to businessnewsdaily.com, a few good places to start include women-focused networking events — such as Womancon, Women in Technology Summit and WIN Conferences— as well as online forums and groups created specifically for women in business, such as Ellevate Network.

There are also 100 women business centers located across the U.S. that run programs and training specifically design for women entrepreneurs.

“The way to achieve your own success is to be willing to help somebody else get it first.” -Iyanla Vanzant

3. Balancing business and family life

Work life balance is a popular topic among entrepreneurs and anyone in business, regardless of gender. Mothers who start a business have to simultaneously run their families and their companies, which can be challenging and stressful.

Find your balance. Don’t beat yourself up over shortcomings on either front. Finding ways to devote time to business and family is the key to success. And know that you are a force that can handle anything!

“We need to do a better job of putting ourselves higher on our own ‘to do’ list.”- Michelle Obama

4. Limited access to funding

One contributing factor that explains why women founders attract less funding is the fact that of the top 20 most active venture capital firms in the city, just 11 percent of the investment teams are women. According to womensuccesscoaching.com, “Firms with a woman partner are more than twice as likely to invest in companies with a woman on the team, and more than three times more likely to invest in companies with women CEOs.”

But according to the Babson report, only 6 percent of U.S. firms are women-run startups.

A great way to overcome this issue is by working to get more female investors involved in supporting each other. Sponsoring and aiding in the growth of other female entrepreneurs companies can help build your network and find supportive investors. Women helping women is always a good thing.

“Support women on their way to the top. Trust that they will extend a hand to those who follow.” – Mariela Dabbah 

5. Fear of Failure

According to Babson College’s 2012 Global Entrepreneur Monitor, the fear of failure is the top concern of women who launch startups. Failure is a very real possibility in any business venture regardless of gender.

“You need to have massive failure to have massive success. You may need 100 ‘noes’ to get one ‘yes,’ but that one ‘yes’ will make you more successful tomorrow than you were today,” said Delia Passi, CEO of WomenCertified and founder of the Women’s Choice Award.

Work through the self-doubt and STOP comparing yourself to others. Work through this feeling of fear and harness that energy into motivation to work your hardest.

“The phoenix must burn to emerge.” – Janet Fitch

The post Overcoming Challenges Female Entrepreneurs Face appeared first on Media Partners Worldwide.

2. Franklin D. Roosevelt

3. Abraham Lincoln

4. Warren G. Harding

5. Herbert Hoover

6. Jimmy Carter

7. George Bush

The post U.S. Presidents Who Started as Entrepreneurs appeared first on Media Partners Worldwide.

1. What three pieces of advice would you give to those who want to become entrepreneurs?

2. What inspired you to start a new business venture? How did the idea for your business come about?

3. What sacrifices have you had to make to be a successful entrepreneur?

4. If you had the chance to start your career over again, what would you do differently?

The post Q&A with MPW CEO Natalie Hale appeared first on Media Partners Worldwide.

1. What three pieces of advice would you give to those who want to become entrepreneurs?

2. What inspired you to start a new business venture? How did the idea for your business come about?

3. What sacrifices have you had to make to be a successful entrepreneur?

4. If you had the chance to start your career over again, what would you do differently?

The post Q&A with MPW CEO Natalie Hale appeared first on Media Partners Worldwide.

1. Passion

“Your work is to discover your work and then with all your heart to give yourself to it.” 
- Buddha

2. Self-Confidence

“It is only necessary to have courage, for strength without self-confidence is useless.” – Giacomo Casanova

3. Resilience

“Success is the ability to go from one failure to another with no loss of enthusiasm.” – Winston Churchill 

4. An Appetite for Knowledge

“Education is not preparation for life; education is life itself”. -John Dewy 

 5. Vision

“In order to carry a positive action, we must develop here a positive vision.” -Dalai Lama

6. Adaptability/Flexibility

“You must always be able to predict what’s next and then have the flexibility to evolve.” – Marc Benioff

The post 6 Traits of Successful Entrepreneurs appeared first on Media Partners Worldwide.