In an attempt to help you weed out all the clutter, here are some quick tips to get you started on your Facebook marketing campaign.

Appearance

• Coordinate your cover photo, profile picture and pinned posts to match your call to action. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.

• Use a recognizable profile picture. Since your profile picture is at the top of the page and used as your thumbnail, you want to make sure it’s something that potential customers or fans will recognize, like your logo.

• Plan your “About” section, carefully. Since a preview of your “about” section is shown beneath your profile picture, it is going to be one of the first things people see. Make sure to write relevant information about your company and include your website.

Posting

• Think about ways to target your audience, such as by age, gender, interests or education. The more specific with targeting; the stronger your engagement will be.
• Create original posts, but don’t overwhelm your followers by posting more than a few times a day.
• Post during peak times. Websites, such as coschedule.com, offer analytics of the best time to post on Facebook and other social media platforms. For example, posts published between 1-4 p.m. usually have the best click-through and share rates.
• Visual content is essential to succeeding on social media. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.

Analysis

• Facebook offers features to track your engagement with followers such as “Insights.”For example, if you are looking for page specific data, like engagement rate per post, “insights” is a great tool to utilize.
• Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website.
• Promote your best content, the content that you know works. You don’t have to spend precious time in the beginning completely changing your campaign. If something has worked for you before, try it again.

For more information on using Facebook ads to promote your business, visit us at www.mediapartnersworldwide.comm or call us directly:(562)439-3900

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However, innovative marketing ideas that will set you apart from competitors is essential.

Here are some marketing tips and tricks to help you with your startup or small business:

1.Create Credibility 

Networking and sharing your expertise with others can help you prove your abilities to your community. After establishing your niche, channel your energy into assembling a culture around your business. You can do this by offering an insider’s perspective to those on the outside.

Entrepreneur.com gives a few suggestions on how to achieve this: ” A blog can offer laymen the chance to understand your trade with a new perspective. A webinar or a podcast can help viewers (or listeners) feel like experts in your field. Speaking at an incubator, expo or niche event can put you in the role of the teacher and allow you to share your groundbreaking ideas with an immediate audience.”

These methods will establish a level of credibility in your field, which is more apt to generate interested customers.

2. Get “Out There” 

Allow with establishing your niche and increasing your credibility, you need to “be everywhere.” You want to be that brand that people notice when they’re walking down the streets.Even if they don’t know what your startup does, they’ll recognize your name.

This means going above and beyond blogging and being active on social media. Although these platforms and services are important, you can do more.

According to Forbes.com, “Some examples would be commissioning a mural on building and covering the streets with chalk, paint or displays. You could also make up bumper stickers and t-shirts and give them to employees or as freebies at events. They may not be the most unusual, but a creative shirt not only lets people have the chance to be different, it will make others want to jump on board – think Zaarly shirts floating around the Bay Area.”

This may seem a little “out there” but if you following the same method as everyone else, you could get lost in the crowd. Don’t be invisible.

Also, help the people discover your content by improving your ranking on Google. Use hyper-targeted keywords to power your social media-based audience. There are many platforms that can help you do this, like Socedo, a social media automation tool, where you can, for example, find Twitter users who post content using your niche keywords and engage with them over time.

It will take a little bit of fight to get noticed but it will be worth the hard work in the end.

3. Listen To Your Customer   

Customers may at times defy logic, but they are usually right. If you want to know what your potential audience wants, you need to pay attention to what they are saying. Review data, interview customer service reps, build a rapport through email, create a survey and, above all, be open and ready to listen.

4. People and Places 

It never hurts to pair with an unexpected partner or place to promote your product. A great example of this is, “the time M&M’s were offered a starring role in E.T. The offer was turned down, so the film went with Reese’s Pieces instead. While that hiccup didn’t remove M&M’s from grocery store shelves, it did help make Reese’s Pieces an extremely popular candy.”

A risk is involved with every avenue of business. So don’t be afraid to branch out into the unexpected. You could be rewarded in the end.

5. Engage, Don’t Sell 

As a startup business owner and an entrepreneur, your first inclination will be to push a sale to everyone you meet. However, start with engagement first and sales will follow later.

With social media, it’s easy to engage your target demographic without looking like you’re just trying to advertise. Build brand trust by showing your support, whether of your community or your online following. This goes along with previous steps mentioned in this article. Sales will come after customers are listened to, credibility is established and your presence on various social platforms is recognized. In short, engagement.

The post Marketing and Sales Tips for Startups appeared first on Media Partners Worldwide.

However, as advertisers and marketers, you can use these features to effectively target your audience.

Pandora Features

Pandora plays music for users based on his or her preferences in musical artists. For example, if the user likes Led Zeppelin, they create a “Led Zeppelin” playlist and then Pandora will conclude that the listener wants to listen to classic rock. It will then take this information and play similar artists from that genre. The idea is that the listener will get a variety of music at their fingertips based on their favorite genres and artists.

The playlist is further enhanced by a feature that allows the user to provide positive or negative feedback about each song that the service selects. The system’s algorithm will take that feedback into account when selecting future songs.

These features allow Pandora to fine tune each user’s playlist in an attempt to become the “perfect” radio station.

With 81 million active listeners and almost 5 million subscribers, Pandora is an excellent option in delivering ads to a very specific, highly targeted market.

Types of Ads

Pandora is not limited to audio ads as you can run banner and video ads as well. The software can actually determine when the user is interacting with the screen. “This isn’t a difficult feat of engineering in and of itself, but the fact that the company leaders thought it important to determine when users are looking at the screen is a testament to Pandora’s efforts to monetize every aspect of its service.”

Audio

Audio ads expose listeners to your brand. If the user is listening to Pandora’s free service, then he or she can not skip these ads, giving you the opportunity to expose your brand to millions of listeners. And because ads are not allowed to run more than four minutes per hour, listeners will find them less invasive than regular radio.

Banners

Banner ads can help you engage your target market. Since listener are required to input their age, gender and zip code upon signing up for the service, marketers can have access to this information, making it easier to engage the types of listeners that will be interested in their brand. With banners, you have the advantage of creative interesting promotions, offer coupons and other relevant incentives to get potential customers to interact with your website or call center.

Video

There is still an opportunity for video ads as people look at their phones from time to time when Pandora is playing. However, it is advised to keep these ads brief, around 15 seconds. If you choose this options, make these ads entertaining and fresh to keep listeners engaged.

Other Facts

Ignite Visibility suggests creating a landing page so that you can track your traffic and click-throughs from the ads. “That way, you’ll know how many people are responding to your Pandora ads and how many of them are becoming paying customers. Use standard Google Analytics URL tagging on that page make sure you associate it with a Pandora campaign.”

Also, ” you need to make sure that you have a solution that tracks and attributes installs to the right partner. Tracking and attribution are complicated, but a deep understanding of how to get it right is crucial for your success,” according to Pandora for Brands.

Advertising on Pandora is affordable for both large and small companies. It costs less than buying a spot with a local radio station. There are approximately seven display ads per hour and two and a half audio ads per hour.

As you can seem between millions of subscribers and its targeting and ad capabilities, Pandora is a great option for your brand.

For more information, or how to get your brand set up with Pandora marketing, don’t hesitate to get in contact with us here at Media Partners Worldwide! Send us an email or give us a call! (562) 439-3900

We would love to help your business grow.

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